All States Concrete Cutting SD Inc. is hiring for concrete cutting operators and laborers. Previous construction experience is preferred. Starting pay is $14+ per hour depending on experience. Stop by our office today or call us at 605-368-9885.
Now Hiring! posted first on https://allstatesconcretecutting.blogspot.com
Friday, October 21, 2016
Saturday, September 17, 2016
6 Tips for Creating an Optimized Marketing Plan for Your Construction Company
If you’re starting a new construction company, one of the first things you need to do is develop a well thought out marketing plan. This may seem intimidating to someone who isn’t versed in marketing. However, I’m here to tell you it’s not as hard as it might seem. Follow these six simple tips and you’ll be on your way to marketing success...
1. Hyper-target your demographic.
In order to make sure your marketing budget is being spent properly, you want to be certain that you are targeting the right people. Target the wrong demographic, or a demographic that is too big, and you could be wasting a lot of money.
One way to hyper-target your demographic is with Facebook Ads. The Facebook Ad platform makes it simple to niche down and show your advertisements to a very specific audience. For example, you could target couples who have just bought homes in the area that make over a certain amount of money per year and show them advertisements for your remodeling services.
2. Understand the region you’re targeting.
Marketing isn’t just about understanding the people you’re targeting but also the environment in which those people live. When developing your construction marketing plan, you will want to take into account your surroundings. Here are some questions you should ask...
What is the average home value? This will give you an idea of what types of services you should be providing.
What is the average yearly take-home salary? This will help you understand how to price your services and if you should offer financing or payment plans.
How many homeowners have families or pets? This will give you an indication as to whether you should offer specialty services (e.g. pet fencing, pool safety fencing, outside dog homes, etc).
Much of this information can be found for free via online databases and survey data from the government.
Much of this information can be found for free via online databases and survey data from the government.
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